#CORONA PREMIER ALCOHOL CONTENT UPGRADE#

Corona Extra has been the top imported beer in the US for more than 20 years and the number five beer brand overall.Ĭonstellation Brands says the test launch of Corona Premier last spring validated the interest in a light beer alternative, targeting men over 35 who want to trade up. The Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the US by the company.

#CORONA PREMIER ALCOHOL CONTENT UPGRADE#

‘Men have upgraded every brand in their life since college – now it’s time to upgrade their beer, too’ Corona Familiar – a ‘full flavored lager that taps into the tradition of sharing with family and friends’ - was launched in Constellation Brands’ major Hispanic markets in 12 oz bottles last year.

Packaging & Packing Materials, ContainersĬorona Premier – ‘a smooth, perfectly balanced lager with only 90 calories and 2.6g carbs’ – is a light beer launched in the US in March.

Processing Equipment & Systems, Automation, Control.

Filling & Packaging Equipment & Systems.

1 beer for Hispanics, it believes that unlike Anheuser-Busch's Bon & Viv, Molson Coors ( TAP 1.07%) Henry's brand from MillerCoors, and Boston Beer's ( SAM 2.23%) Truly, it doesn't haven't to hide from its beer roots.

Which is why Constellation will be introducing its own hard seltzer soon under the Corona banner. even though it launched only in the first fiscal quarter of 2020. It's since turned into a top-five market share gainer for the high-end beer segment in the U.S. Last quarter, Constellation reported depletions for Corona jumped 7% from the year-ago period driven higher by gains made by Corona Extra and Corona Refresca, a flavored malt beverage the alcohol distributor introduced to blunt some of the impact of hard seltzers. Depletions are sales to distributors and retailers, and are considered an industry proxy for consumer demand. Mas cervezas!Īnyone watching Constellation Brands ( STZ -0.25%) knows that it has virtually owned the beer market for the past few quarters as its Corona and Modelo family of beer have seen depletions soar. Rather, it's the meteoric rise of Mexican beer. While Michelob Ultra generated $2.3 billion in sales last year, according to IRI, that's not even the most surprising result of the beer wars. It sports just 95 calories and 2.6 carbs, with 4.5% alcohol by volume, and has capitalized on the trend called 'healthier beer.' Long before seltzer was being touted as the drink for athletes, Michelob Ultra was seen as the beer to drink post workout. Off-premise sales are those made at package goods stores and convenience stores, but not at bars and restaurants.Īnd in a testament to Anheuser-Busch's prowess and scale, when drinker tastes changed it pumped more marketing into Michelob Ultra, engineering a better-than-18% increase in sales. Even though sales of the former suffered a 5% decline, it remains far and away the leader with over $5 billion in sales to U.S. Instead of a blend of barley, malt, and hops, drinkers are turning in greater numbers to light, fruity beverages like hard seltzer and tea.īut don't bemoan the decline of the mega brewer's flagship beer segment, as Anheuser-Busch still owns the two biggest beers in the country, Bud Light and Michelob Ultra.

sales drying up because of changing consumer preferences. The past few years have been difficult for the beer industry with U.S.

Corona premier alcohol content